It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Beauty tip : For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They're Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner.
Suggested Usage : The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
Research results : In a consumer panel survey of 31 women for 4 weeks: 97% said it visibly lifts lashes, 87% said it gives long-lasting curl, 94% said eyes look more wide open